Beijing looking to import ‘quality’ mangoes

In a think-tank session held at the Pakistan China Joint Chamber of Commerce and Industry (PCJCCI) Secretariat, President of PCJCCI, Moazzam Ali Ghurki, emphasised the need for collaborative efforts between China and Pakistan to capitalise on the immense potential in the mango sector. The PCJCCI president acknowledged China as a significant market for Pakistani mangoes and stressed the importance of focusing on quality to meet the evolving preferences of Chinese consumers.

While Pakistani mangoes have traditionally been more affordable compared to those from other countries, Ghurki highlighted the shift in the Chinese market towards prioritising quality over price. As a result, he emphasised the need for Pakistan to diversify its mango varieties and produce high-quality mangoes to cater to the discerning Chinese consumers. To facilitate mango exports, PCJCCI is planning to establish a Pak-China Trade Portal, leveraging the preference for online shopping among Chinese consumers.

PCJCCI, Senior Vice President, Fang Yulong emphasised the significance of effective mango packaging, preservation, deep processing, and transportation. He stressed the utilisation of three-dimensional transportation channels, including land, sea, and air, to ensure rapid delivery of mangoes. Additionally, Yulong proposed the establishment of large warehouse supermarkets in major Chinese cities to cater to the growing demand for the “king of fruits” among Chinese consumers.

PCJCCI, Vice President, Hamza Khalid highlighted the current status of mango exports to China, revealing that Pakistan’s mangoes account for less than 0.36% of China’s total mango imports.

Published in The Express Tribune, May 25^th, 2023.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.