Media organisations APNS, PBA and CPNE have urged Punjab Chief Minister Chaudhry Pervaiz Elahi to implement the agreed formula regarding the payment of advertising dues as followed by the federal as well as the provincial governments.
In a joint statement, the media organisations stated that under the said formula, the federal and provincial governments paid 85 per cent of their verified advertising bills directly to the relevant media and 15 per cent as service charges or commission to the advertising agencies.
The media bodies are of the considered view that this system ensures timely and transparent disbursement of media and agency dues, the statement said.
The representative organisations said that if the agreed formula was not implemented by the Punjab government, the media would be deprived of timely payments for the advertisements published and aired.
The APNS, PBA and CPNE requested the Punjab Government to take the media stakeholders on board before finalising its advertising policy.
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