Honda launches new EV model

TOKYO:

Japan’s Honda Motor Co unveiled the second model of its new China-only electric vehicle (EV) lineup on Saturday, targeting the fast-growing, battery-driven car segment in the world’s largest auto market. The Japanese automaker said last year it planned to roll out EV models under a new brand called “e:N Series” over the next five years with partners GAC and Dongfeng Motor. It began selling the first model in China in April. “Honda is transforming itself into an electric brand in China with a series of unique and diverse electric mobility products that only Honda can offer,” said Honda CEO Toshihiro Mibe in a statement. A key challenge facing Honda and its major Japanese peers, Toyota Motor Corp and Nissan Motor Co, is catching up with rivals such as Tesla Inc, which have forged ahead in the EV sector.

Published in The Express Tribune, November 6^th, 2022.

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