Often while hearing an ad during your favourite podcast, you’re forced to remember a promo code or URL, or make a mental note to look up the offer when you return to your phone or laptop. This process is far from seamless.
That’s why Spotify is launching a new ad experience launching across podcasts called call-to-action (CTA) cards.
CTA cards will appear in the app as soon as a podcast ad begins playing, and will resurface later on while you’re exploring the Spotify app—making it easier to check out the brand, product, or service you heard about while listening, revealed Spotify on its blog.
With the launch of this new ad experience, we’re making podcast ads interactive for the first time, transforming the format from something that can only be heard, into an experience that you can also see — and, most importantly, click.
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