Efforts under way to boost mango exports

Minister says old marketing methods limit exports to high-end markets

MULTAN:

Federal Minister for Food Security and Research Syed Fakhar Imam on Saturday said that efforts were being made to improve production and export of mango for strengthening the country’s economy.

Speaking on the third day of the Mango Festival ceremony, Imam mentioned that mango production had stalled at 1.77 million ton for the last many years.

He said that mango exports clocked-in at 110,000 ton in 2019, adding that it increased to 140,000 ton during 2020 despite Covid-19. The minister added that mango exports stood at about 5-7% of the total production, which should be increased.

He said that in the current year mango exports have reached 67,000 ton so far.

Read: Experts discuss mango export potential

Imam maintained that most of the exports were being made in low-end markets as 49,000 ton of Pakistani exports were exported to Afghanistan, 35,000 ton to the UAE and 20,000 to Iran while only a few hundred tons were being exported to high-end markets like Europe.

He said, “Pakistan has good quality mango but old marketing methods were being used.” The minister stated that developed countries focused on research to evaluate quality and production in every sector, however, “we do not have sufficient information about production of each variety of mangoes”.

He pointed out that mango was not being exported to 20 to 25 countries where demand for Pakistani mango was increasing.

Imam emphasised that the country could be made economically strong by improving agriculture sector through use of latest technologies and research-oriented changes.

Published in The Express Tribune, July 11^th, 2021.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.