The much-anticipated ensemble collection by cricketer-cum-entrepreneur Shahid Afridi was finally showcased at The Imperial, Karachi, on August 12.
The collection, called ‘Widyaan’ (an Arabic word meaning the fashion valley), boasts designs with embroidered necklines, moderate use of laces and other embellishments. Toying with bright colours — blue, pink, red, yellow and green — the collection is on chiffon and pure silk which give it a classic yet modern touch.
“I love the designs on this fabric. I also like the colours as they’re appealing,” said Afridi who was accompanied by two of his daughters. He also added that the ladies’ clothing line has come out on his female fans’ request.
The first day of the exhibition was a small post-iftar affair sans celebrities with very few media personnel. All seems to have gone well at the event, except for the shaky topic of the prices of the clothes.
The cricketer struggled to hide his shock when asked why his collection — priced between Rs8,500 and Rs12,800 — was so expensive. “I hope that’s not the case. The clothes are cheaper than most other exhibitions that are currently being held in the city,” he replied.
The customers on the other hand, were divided on their opinion regarding the prices of the ensemble collection. Shumaila Moiz, who was at the exhibition with her family said, “The prices were extremely high.”
Meanwhile, 27-year-old Rabia Chaudhry thought the price range was “completely fair”, keeping the fabric of silk and chiffon in mind. “The colour combination was also good. I’m glad that he has brought in something different.”
Published in The Express Tribune, August 14th, 2011.
COMMENTS (9)
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afridi bhai plzzzzzzzz come back to int cricket without u cricket is incomplete
Can you please let us know from where we can get the collection in Karachi, Lahore and Islamabad....
Please let me know urgently as i need to order several designs.
can u plz tell me is this collection is available in lahore or not..........thanks
@Khalid: Sir, there is no need to be jealous - every man has an Angel in their life, and I am sure you also have a very beautiful, sweet angel that looks after you, cares for you, & wants the best in life for you. Whether that angel is in the form of a mother, sister, friend, well-wisher, or perhaps a girl that cares for you very much, but, she is too shy to reveal her feelings to you, I guarantee, every man has an angel in their life :)
I am jealous no angels for me, anyway good luck to Afridi on his new business career.
Beautiful wardrobe ! :) Now the next step for Shahid Afridi is to design clothes for little boys and girls - after all, if he is dressing up men & women, might as well dress up the whole family :)
I see lots of potential for the Shahid Afridi brand ---- after dressing up the whole family, Shahid can eventually get into other areas of fashion (watches, ladies accessories like earrings/purses/handbags, etc) and then home furnishings (in the future).
Shahid Afridi can really be a one man business tycoon/conglomerate and the best part of it all is that he is really generous with his time, energy, effort, and resources to help people in need as can be witnessed by his charity works.
i love afridi sooooooooooooo muchhhhhhhhhhhhhhhhh
love afridi collection
Amazing collection! How exciting to be dressed by Afridi :) From the photos above, Shahid Afridi's collection brings in a fresh variety of color combinations and designs. Any lady will feel like a princess or a queen and his clothes will surely enhance a woman's natural beauty.
As far as the price range is concerned, I think the way inflation is in modern society, Rs 8,500 to Rs 12,800 can be spent by the average person on any type of purchase because nowadays, the price of everything is considered too much.
So think of it this way, since you may be spending Rs 8,500 to Rs 12,800, you might as well spend it on clothes that are beautiful & long lasting. Shahid Afridi's Widyaan collection is considered fashionably elegant, yet durable clothing, since we all know silks and chiffons are strong material.
Good value for the money - It is an investment in your wardrobe well spent as your Widyaan clothing will not only give women many moments of happiness, it will also give men many moments of happiness to see their ladies looking very lovely!