MoU signed to build digital storytelling skills

MoU states both organisations will work collectively on improving digital storytelling techniques in students

ISLAMABAD:

The Centre for Excellence in Journalism at the Institute of Business Administration (CEJ-IBA) and RINSTRA Technologies on Wednesday signed a memorandum of understanding (MoU) to work together to build students' digital storytelling skills.

The agreement would enable digital skills through interactive workshops, seminars, and courses, with RINSTRA providing its state-of-the-art platform for digital docu-film festivals and theme-based video competitions, said a press release.

The MoU stipulates that both organisations will work collectively on improving digital storytelling techniques and creative thinking in students, helping them look at issues and challenges around them from a narrative perspective. The organisations also agreed to create research opportunities in the space of MediaTech.

Speaking on the occasion, CEJ-IBA Director Kamal Siddiqi said: "Partnership with RINSTRA will help our students test their digital storytelling ideas and creative expressions. We are hoping to generate new ideas around social challenges and economic opportunities with RINSTRA through content competitions and documentary film festivals."

RINSTRA Co-founder and Chairman Dr. Adil Akhtar in his statement said: "Through this collaboration, the CEJ-IBA and RINSTRA will create short-form storytelling techniques for movies, dramas, music videos, theatre, and documentaries."

RINSTRA Chief Executive Officer Amir Jahangir said: "This partnership is important to enable young storytellers to be equipped with digital skills that can help them sustain their creative pursuits and economic wellbeing.

RINSTRA has the vision to create 1,000,000 content creators in the next five years, that can create a new digital creative economy surpassing US$150 million in the country."

Published in The Express Tribune, March 4^th, 2021.