Winter festival kicks off in Malam Jabba
The Pakistan International Snowboarding Championship has been going on at the scenic Malam Jabba in Swat valley.
Besides snowboarding game, traditional foods and music festival is also part of the six-day gala to entertain the tourists and visitors. The Tourism Department had also arranged the thrilling snowboarding games championship at the Malam Jabba resort last year.
The event was well-received by all and a large number of people from across the country and international tourists had participated in the event. Snowboarding is a recreational and competitive activity that involves descending a snow-covered slope while standing on a snowboard attached to a rider’s feet.
The game is so popular that it even features in the Winter Olympic Games and Winter Paralympic Games at the international level.
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The organisers said that the snowboarding championship would send a positive message to the world that peace had been restored and tourism activities in full swing in Malakand and Hazara divisions and elsewhere in Khyber Pakhtunkhwa.
They said that strenuous efforts were being made to develop scenic spots and make facilities available there to attract domestic and foreign tourists to the province. The concerned departments had been asked to make better arrangements for holding the gala in a befitting manner.
The championship is also aimed at bringing the serene spots, including Malam Jabba, Madyan, Bahrain and elsewhere in the valley, back to life and attracting tourists to these destinations.
Published in The Express Tribune, January 21st, 2021.