Apple plans to manufacture up to 96 million iPhones in the first half of 2021, a nearly 30% year-on-year increase, Nikkei reported on Tuesday.
It has asked suppliers to produce around 95 million to 96 million iPhones, including the latest iPhone 12 range as well as older iPhone 11 and SE, though a shortage of key parts could threaten the target, the report said, citing people familiar with the matter.
This would mark a 20% rise from 2019 though the target will be regularly reviewed and revised in response to any changes in consumer demand, according to the report.
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The tentative full-year forecast that the iPhone maker shared with its suppliers suggests it plans to make up to 230 million iPhones in 2021, including both old and new models, the report said.
The smartphone giant also unveiled its new AirPods Max, a set of wireless over-ear headphones, at $549 apiece, pricier than some of its other popular phone and tablet products, in a measure aimed at boosting sales over the December holiday period.
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The new AirPods, which will have up to 20 hours battery life, will be shipped starting next Tuesday, Apple said. But less than 12 hours after Apple announced the products, shipping times for US customers had stretched past a dozen weeks, according to a review of Apple’s website, pushing arrival times well into 2021.
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