Sony to buy AT&T’s anime business

Sony Corp will buy AT&T Inc’s animation business Crunchyroll for $1.175 billion, the two companies said on Thursday, as the Japanese electronics conglomerate aims to beef up its entertainment content and distribution businesses.

The deal will give Sony access to Crunchyroll’s three million paying subscribers across more than 200 countries and regions, helping Sony compete more globally with entertainment giants such as Netflix. Sony’s Funimation Global Group, a US animation distributor with one million paying subscribers, will own Crunchyroll, currently part of AT&T’s WarnerMedia segment.

AT&T has been looking to monetise its non-core assets since CEO John Stankey took over in June. The latest deal will allow it to invest in other focuses of WarnerMedia, including content creation and gaming.

Despite Crunchyroll’s loyal following among anime fans, AT&T felt the anime streaming service was too niche for the broader audience its streaming service HBO Max wants to pursue, a source familiar with the company said.

The proceeds will be paid in cash at closing, AT&T and Sony said. Sony is boosting gaming and entertainment businesses under Chief Executive Kenichiro Yoshida’s strategy to increase recurring revenue streams that cushion the impact of volatile hardware sales cycles.

Sony bought Funimation in 2017 for about $143 million.

The animation business has been thriving recently on the record-breaking success of Japanese animated film “Demon Slayer” - co-distributed by Sony’s music unit Aniplex Inc.

The film will be heading to the United States in early 2021. It will be distributed by Funimation, now jointly held by Sony Pictures Entertainment Inc and Aniplex.

Published in The Express Tribune, December 11^th, 2020.

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