Pakistan Cables' e-store wins award

Pakistan Cables’ e-store won the 8th Federation of Pakistan Chambers of Commerce and Industry (FPCCI) Achievement Award for being the first in the wires and cables industry to enter the e-commerce segment in Pakistan. The awards ceremony was hosted by the FPCCI in recognition of praiseworthy contributions to development of different sectors of the national economy. Pakistan President Dr Arif Alvi conferred the award on Pakistan Cables Limited Head of Marketing and Brands Mariam Durrani during the ceremony. Pakistan Cables’ e-store was launched in September 2019 to offer consumers a hassle-free and convenient way of buying general wiring, delivered directly at their doorstep. With this service now offered in 50 cities and towns, Pakistan Cables has paved the way to ensure its customers are facilitated through various channels. “We launched the e-store anticipating the evolving needs of our customer base, even well ahead of Covid-19. We knew that as a leader we wanted to be disruptive and truly empower our customers through innovation,” said Pakistan Cables Limited CEO Fahd Chinoy.