Untapped potential: E-commerce can create 2m jobs in Pakistan

E-commerce in Pakistan has a huge potential for creating two million jobs and boosting the country's GDP up to $40 billion in the next couple of years. Transformation is required to promote the information, communications and technology sectors to reposition Pakistan in the digital economy.

Rawalpindi Chamber of Commerce and Industry (RCCI) President Saboor Malik in a statement urged the government of Pakistan to adopt new dimensions of the economy as the digital platform has been rapidly growing around the world and countries like Pakistan are still far behind in this race.

The federal cabinet had already approved the e-commerce policy for promoting digital culture and paperless trade to help enhance the trade volume. However, digital platforms for e-payments are the need of the hour. More than 66% of the payments for e-shopping are being made as cash-on-delivery (COD) basis which does not reflect the true sense of digital platform, he added.