Chinese gaming giant develops new 'Lord of the Rings' mobile game with Warner Bros

New officially licensed strategy game, “The Lord of the Rings: Rise to War”, is based on the books by Tolkien


Reuters June 15, 2020
PHOTO: Screengrab

HONG KONG:  

Chinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new “Lord of the Rings” mobile game, bolstering its pipeline following its secondary listing in Hong Kong.

The new officially licensed strategy game, “The Lord of the Rings: Rise to War”, is based on the hugely popular trilogy of books by JRR. Tolkien, NetEase said in a statement.

NetEase, along with rival Tencent and other gaming firms, have seen games revenue soaring during the COVID-19 pandemic, as people spend more time on their handsets and computers in lockdowns aimed at slowing the spread of the disease.

The release is the latest effort by Chinese game developers to expand beyond their domestic market and follows separate tie-ups by NetEase last year with Marvel and Pokemon Company.

Both Tencent and NetEase have vowed to derive more proceeds from overseas markets. Last year, a NetEase executive told Reuters the company hopes overseas revenue will account for 30%of its total in three years.

Nasdaq-listed NetEase raised at least $2.7 billion in a Hong Kong secondary offering last week, saying it would use the money to fund its international expansion plans.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ

E-Publications

Most Read