Atlas Honda increases bike prices from Rs1,000-5,000

New prices will be applicable from March 1

KARACHI: Atlas Honda has increased bike prices in the range of Rs1,000 to Rs5,000 of all models except for CD70, according to a notification sent by the company to its dealers. The new prices will be effective from March 1, 2020.

For the variant of CD70 Dream, the company increased the price by Rs1,000 to Rs80,500. It raised the price by the same amount of Pridor and CG125, taking new prices to Rs105,500 and Rs126,500 respectively.

The bike-maker increased the price by Rs1,400 each of CG125S and CG125S SE, taking the cost of the bikes to Rs149,900 and Rs151,900 respectively. Variant CB125F also became pricier to Rs175,500 after an increase of Rs3,000. With the same hike, the CB125F SE model was priced at Rs177,500.

The biggest surge came in the price tag of CB150F, ie Rs5,000, which pushed the bike price to Rs219,500.

“The bike market has also been hit by the rupee devaluation as is the car industry,” remarked JS Research analyst Ahmed Lakhani. Atlas Honda has increased prices by 20% in the last two years, which is still lower compared to other players. The bike-maker has been able to absorb the price shock due to relatively higher number of domestic motorcycle parts used by it. Localisation has helped the company shield itself from the shock of rupee devaluation against the dollar - around a net 46% since December 2017.

The company may not have passed the full cost increase on to customers as bike is a lower segment of the auto sector. “The demand in the bike segment has remained intact due to payments in monthly installments in many of the cases,” he added. “Bike is a must-have asset for the common man as it allows them to move easily where public transport is not available,” said Association of Pakistan Motorcycle Assemblers President Sabir Shaikh. 

Published in The Express Tribune, February 27^th, 2020.

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