PHOTO: FILE
Gatorade organised a fitness festival, #SweatAThon, on November 24, which kicked off with a press conference held by Khalid Malik and Ayesha Omer.
The event featured senior representatives of PepsiCola International, Pakistan Beverages Limited and Shoaib Akhtar.
A marathon took place after the press conference, where participants ran five kilometres and the top three runners were awarded Rs50,000, Rs30,000 and Rs15,000, respectively. Fitness trainer Nusrat Hidayatullah conducted a boot camp at the Moin Khan Academy followed by a musical concert by Strings.
The aim of the event was to promote a culture of health and fitness, while encouraging people to deliver their best not only in sports but in their daily lives as well.
Published in The Express Tribune, November 28th, 2019.
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