An image of the Snapchat logo created with Post-it notes is seen in the windows of Havas Worldwide at 200 Hudson Street in lower Manhattan, New York, U.S., May 18, 2016, where advertising agencies and other companies have started what is being called a "Post-it note war" with employees creating colorful images in their windows with Post-it notes. PHOTO: REUTERS
The company has reportedly been in touch with many record labels in recent weeks in an effort to break a deal. Snapchat could add more musical features like TikTok and Instagram if the deal finalises.
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Previously, Snapchat has secured licenses to use individual artists’ music on their platform, but now it is seeking to add wide range to its library by approaching record companies like Sony Music Entertainment, Universal Music, Warner Music and Access Industries.
Back in December 2018, Snapchat introduced a new feature called “Lese Challenge”, which lets users share interactive lip-synced videos similar to TickTok. But this feature is not easily accessible as the music features in other apps like Instagram. This could be Snap’s way to address this situation.
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Facebook has spent years duplicating its rival features. The most obvious one being Instagram’s Spotify integration. It also has as a lip-sync feature of its own. With Snapchat looking to take a page from its competitors, it looks like the company wants its users to have a similar musical experience
This article originally appeared on Mashable.
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