Alphabet’s Google will ban political advertising on its platform before the Canadian federal election after the country introduced stringent transparency rules.
The Bill C-76, which was passed in December, requires online platforms to keep a registry of all political and partisan advertisements they directly or indirectly publish.
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“For the duration of the 2019 federal election campaign, Google will not accept advertising regulated by Bill C-76,” Colin McKay, Google Canada’s head of public policy, said in a statement.
“We’re focusing our efforts on supporting Canadian news literacy programs and connecting people to useful and relevant election-related information.”
The election is due in October in Canada.
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Google will modify its ad policies and systems to block advertisers from running ads that fall under the purview of the definitions set out in Bill C-76.
Other Google services such as enhanced search results and platforms, including YouTube, will still be available during the campaign period.