Corporate corner: EFU Life launches Pakistan’s first insurance chatbot

KARACHI: In today’s digital age, the internet users are highly connected. As more devices and apps deliver instant gratification, the more it sets new standards for customer expectations.

With a few taps and swipes of their mobile device, customers can have what they want, when they want it. EFU Life, the leading life insurance company in Pakistan, has been a pioneer in groundbreaking technology and with the customers at the heart of everything that it does, becomes the first life insurance company in Pakistan to launch a chatbot, ‘EFU LifeBot’, on the Facebook platform.

‘EFU LifeBot’ is a virtual assistant fueled by machine learning to help provide automated responses and create better service experience for its clients. It allows for customers to access their policy details, view and pay their policy premium online through debit or credit card.  

Published in The Express Tribune, February 3^rd, 2019.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.