Snapchat ties up with Amazon for point-and-buy
It would be rolling out the feature to its users in a phased manner
The Snapchat messaging application is seen on a phone screen August 3, 2017. PHOTO:REUTERS
Snap said on Monday it is testing a new way to search for products on Amazon.com through its Snapchat app’s camera, allowing users to shop directly using the messaging app.
Snap's strategy shifts win over advertisers more than users
The visual search function will allow Snapchat users to point its camera at an item or barcode and buy it from Amazon.
“When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon,” the company said on a blog post.
Snap hires Amazon veteran Tim Stone as CFO
Snap said it would be rolling out the feature to its users in a phased manner.
Snap's strategy shifts win over advertisers more than users
The visual search function will allow Snapchat users to point its camera at an item or barcode and buy it from Amazon.
“When the item or barcode is recognized, an Amazon card will appear on-screen, surfacing a link for that product or similar ones available on Amazon,” the company said on a blog post.
Snap hires Amazon veteran Tim Stone as CFO
Snap said it would be rolling out the feature to its users in a phased manner.