Leading cosmetic brands have started resorting to YouTube as the primary source of referral traffic. They realise that in a tech driven market of today where social marketing wields an immense power over the consumer, they cannot afford to limit themselves to billboards and magazine covers. According to Statista, in 2017 there were 88 billion beauty-related video views on YouTube, growing by 30 billion in the span of just a year.
In Pakistan, despite the steady increase in make-up tutorial and videos, the industry is still in a nascent stage and there exists plenty of room for growth for both makeup artists and beauty brands. Palmolive Naturals is the first brand to recognise this potential and has initiated its own DIY video series.
In a bid to cater to the beauty needs of young women, it has launched different tutorials targeting various kinds of beauty regimens. Ranging from funky nail art to full on party make-up and hair tutorials, this initiative promises to become a one-stop solution for all your beauty needs.
The campaign which took off in August is still underway. Moreover, there is also a competition following the release of each new video. Participants have to create and then share their own beauty looks to get a chance to win fabulous giveaways.
The next time you are looking for inspiration or trying to fashion a ‘no-makeup look’ for your trip to the North or are struggling with that smoky look you liked on Kareena Kapoor or in fact just want to change your office look, do check out these easy beauty tutorials by Palmolive Naturals!
Palmolive Naturals is well known in the retail space across Pakistan. Its range of soaps, shampoos, conditioners and hand washes contain 100% natural ingredients, with extracts of coconut, aloe vera, charcoal, pearl essence, sea minerals, chamomile and more. The good part is, now you can easily prep your skin and hair with a multitude of variants offered by the brand so you can look your best.
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