Nokia is Pakistan's top brand: Nielsen Research

However, Dawlance lead the charge as the top brand in the Household Appliances category.

LAHORE: Nokia ranked as Pakistan’s top brand while Dawlance emerged as the second best brand of Pakistan according to a recent Nielsen Company research. Nielsen has compiled an exclusive Top 10 brands report offering insights into Pakistan's consumer base.

The research comprised of face-to-face interviews with consumers across 22 cities in four provinces in April 2011.

However, Dawlance leads the charge as the top brand in the Household Appliances category, due to its reliability factor.

On this remarkable achievement, Nabeel Saeed, Vice President Communications, Dawlance Group of Companies said they had been retaining the top slot in the Household Appliance Category for the last couple of years but being recognized as the 2nd best brand of Pakistan was really an exciting moment for them.

He further added that they were glad to see that a vast majority of Pakistani masses believe in Dawlance and chose to make it a part of their household.