Nestlé Pure Life unveils new brand identity
New focus will be on championing cause of pure water for future generations
PHOTO: COURTESY NESTLE
Nestlé Pure Life has launched a campaign designed to realign its brand identity.
While strengthening the brand's focus on choosing healthy hydration for one's family, the new direction is aimed towards championing the cause of pure water for healthier generations. The new direction will make Nestlé Pure Life a forward thinking brand that has a positive impact on consumers' lives and their futures. Under the new brand direction, Nestlé Pure Life will now have a new slogan 'Behtar Mustaqbil Aaj Se [A better future from today]'.
To unveil its new identity, Nestlé Pure Life held a Healthy Hydration Meet. The event was attended by socialites, nutritionists, beauticians, fitness trainers, bloggers, social media influencers and Twitteratis.
‘Adopt water saving techniques’
Speaking on the occasion, Nestlé Pure Life brand managers Affan Cheema and Iraj Sohail shared how the idea behind this realignment is to give the brand a deeper purpose. "Nestlé Pure Life will now be championing this cause for our future generations," they said.
"Under its new identity, Nestlé Pure Life will expand its perspective from its initial focus on healthy hydration for families and individuals towards a more holistic planet wide approach. Nestlé Pure Life aims to become a global leader in water preservation and protection for the benefit of our future generations,” the brand managers explained.
Water most important resource to sustain life, stresses academia
“By establishing itself as the pioneer among water brands working for a water sustainable future, Nestlé Pure Life is looking to incorporate these higher goals into its brand identity."
The new brand identity has been well received by people from all walks of life who praised the initiatives taken by Nestlé Pure Life towards its new goals. The event was hosted by radio jockey Khalid Malik and was full of fun-filled activities for the guests.
While strengthening the brand's focus on choosing healthy hydration for one's family, the new direction is aimed towards championing the cause of pure water for healthier generations. The new direction will make Nestlé Pure Life a forward thinking brand that has a positive impact on consumers' lives and their futures. Under the new brand direction, Nestlé Pure Life will now have a new slogan 'Behtar Mustaqbil Aaj Se [A better future from today]'.
To unveil its new identity, Nestlé Pure Life held a Healthy Hydration Meet. The event was attended by socialites, nutritionists, beauticians, fitness trainers, bloggers, social media influencers and Twitteratis.
‘Adopt water saving techniques’
Speaking on the occasion, Nestlé Pure Life brand managers Affan Cheema and Iraj Sohail shared how the idea behind this realignment is to give the brand a deeper purpose. "Nestlé Pure Life will now be championing this cause for our future generations," they said.
"Under its new identity, Nestlé Pure Life will expand its perspective from its initial focus on healthy hydration for families and individuals towards a more holistic planet wide approach. Nestlé Pure Life aims to become a global leader in water preservation and protection for the benefit of our future generations,” the brand managers explained.
Water most important resource to sustain life, stresses academia
“By establishing itself as the pioneer among water brands working for a water sustainable future, Nestlé Pure Life is looking to incorporate these higher goals into its brand identity."
The new brand identity has been well received by people from all walks of life who praised the initiatives taken by Nestlé Pure Life towards its new goals. The event was hosted by radio jockey Khalid Malik and was full of fun-filled activities for the guests.