Engro Foods holds event to highlight Baloch culture

Published: March 25, 2018
Representational image. PHOTO: REUTERS

Representational image. PHOTO: REUTERS

TURBAT: A major contributor to the landscape of Pakistan, Engro Foods showcased its presence at the Frontiers Corps Festival held to honour the Baloch heritage at the Kech Stadium, Turbat.

As a responsible stakeholder in the country, Engro Foods has always been an advocate of cultural promotion across the country.

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The festival highlighted the heritage and culture of Baloch community. The festival’s opening ceremony showcased different sports, which were played over the course of the three-day event.

There was a colourful display of livestock for the audience also. The festival was closed by a prize distribution ceremony where Commander Southern Command Lieutenant General Asim Saleem Bajwa, along with other notables presented winners of different games and the livestock competition with prizes.

Speaking at the occasion, Engro Foods Chief Corporate and Regulatory Affairs Director Naveed Saeed said, “Engro Foods Limited is committed to play its role in bringing economic stability, empowering the nation and building the image of Pakistan at national as well as international level. We are driven with the focus of encouraging all positive initiatives that contribute towards improving the quality of life of every Pakistani in the country.

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“Turbat is the second largest city in the province of Balochistan. Engro Foods, as a socially responsible entity, commends all efforts that have been put into economic nation building initiatives across the country. Engro Foods looks forward to showing its support in any and all efforts made towards uplifting the economic prosperity and bringing stability to Pakistan.”

The festival was held for three days, where different participants showcased their association with the Baloch heritage by setting up various stalls.  Olper’s Milk of Engro Foods had also set up a stall at the festival to showcase and promote the purity and goodness of milk for human consumption.

Engro Foods Limited, a subsidiary of Dutch-based dairy cooperative, Royal Friesland Campina (RFC) which owns controlling shares of Engro Foods Limited, a public listed company incorporated under the Companies Ordinance, 1984, with shares quoted on the Pakistan Stock Exchange. The principal activity of the company is to manufacture, process and sell dairy, dairy based products and frozen desserts. The company also owns and operates a world class dairy farm.

EFL’s product portfolio comprises some of the country’s biggest and best-selling brands, including Omore, Olper’s, Olper’s Lite, Olper’s Cream, Olper’s Tarrka, Dairy Omung, Omung Dobala and Tarang.

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