The year started off with Sanjay Leela Bhansali's controversy-ridden Padmaavat, which hit the screens January 25. It was bound to be a hit, that was obvious. But what many didn't account for was Luv Ranjan’s latest offering Sonu Ke Titu Ki Sweety (SKTKS).
When the movie hit theatres on February 23, not many expected it to receive the kind of response it has been receiving worldwide. In just two weeks, SKTKS has become the second highest grosser of 2018, preceded only by Padmaavat.
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Having collected a total of Rs82.17 crore, and soon be entering Bollywood's coveted Rs 100 crore club, SKTKS has replaced Akshay Kumar’s PadMan which comfortably held the second position till now.
The movie stars Kartik Aaryan, Nushrat Bharucha and Sunny Singh in the lead. Its success relies on the appeal of its light-hearted content.
On being asked about the film’s phenomenal success, director Ranjan told The Indian Express, “I am more than happy with the film’s performance."
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He went on to add, "I think this is also proof of the fact that as long as you bring good content to the table, people will always appreciate your work and enjoy it."
"SKTKS is a film that negates the fact that only a film with huge stars can create big numbers. A lot of times, films do good business without face value but they seldom achieve the kind of numbers that the movie has achieved," Ranjan added. "I am really glad. It just proves the point that I have always believed in: good content always works."
SKTKS, however, couldn’t gain much praises from critics.
In 2011, Ranjan’s directorial debut film Pyaar Ka Punchnama was released and it struck a chord with the audiences with its youthful content.
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It went on to become one of the sleeper hits of the year. Same was the case with 2015’s Pyaar Ka Punchnama 2.
Now, with the phenomenal performance of SKTKS, has Ranjan finally cracked the success mantra behind hit Bollywood films?
"There is no success formula. If you see the similarities between the Pyaar Ka Punchnama series and SKTKS, they are primarily the similarities of language. It is not a formula, it is just how I write," he responded. "If a film is set in Northern India, there is going to be a certain language that the characters speak and that is the language I write for them. And till now, people are enjoying it."
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