The Spring/Summer Colle-ction 2011 of designer Huma Adnan’s pret wear label, FnkAsia, which made its debut earlier this year at the PFDC Sunsilk Fashion Week in Lahore, is now out in stores.
Fashion is about inspired, but wearable pieces. The success of a fashion label is apparent when its design philosophy becomes an emblem of the design house, a statement that becomes the talk of the town. Such is the case with FnkAsia.
“Juicy,” is how Adnan describes the season’s collection which consists of short kurtis and sleeveless shirts in playful colours. “The colours I chose for this summer, such as red, purple and banana yellow, are very fruity and they represent the season in a very fresh way. It’s all about having fun and creating a playful look that’s all your own.”
About the design philosophy and the inspiration behind it, Adnan says: “The design theme this season is sea merchants, bringing a riot of richness from the ocean floor and taking inspiration from the many wonders of nature found in vibrant corals, florescent sea urchins and wild anemones. The brand plays the role of a sea merchant, dredging the ocean surface for these treasures and carrying them across runways.”
Stylistically, Adnan says: “We have experimented with a lot of different cuts and lengths. People love the fresh new look.”
“The whole summer we will be doing extensions of the runway collection. At the moment, we have taken out 12 designs in the market here in Karachi, shortly to be followed by other outlets in the country and even those located abroad.”
The collection primarily uses cotton fabric. “With the heat catching up by the hour, the only answer is cotton,” says Adnan. “We have used fabric with a high content of cotton thread. Embroidery is the essence of any FnkAsia style. People adore our embroideries and this time round we have specifically used our new accessories line in our collection as add-ons. We have played with different locations on a top, not necessarily focusing on the neckline.”
The price range is Rs2,000 and up, but with the general public eager to go for a designer collection lawn this summer, how exactly is she hoping to get the people to buy the FnkAsia cotton collection?
Huma Adnan aptly points out: “There is no comparison between unstitched fabric and a pret line. Pret wear is always preferred because it is more convenient and cutting edge. You wear what you see. With lawn fabric, you are totally dependent on a local tailor for the finish, fitting and even the designing. It’s more like buying groceries and then cooking at home versus going to a restaurant!”
The brand primarily draws younger clients. “FnkAsia as a brand endorses and feels proud of being a totally Pakistani brand. It caters to our native style; hence our youth should feel connected to their homeland and still be dressed to rock the world. FnkAsia designs for the hip and trendy and those who want to make a difference. The age does not matter.”
After this truly inspired collection from the sea, Adnan plans to go to the villages!
“FnkAsia wants to get the local culture into mainstream fashion through the craft of the village women. FnkAsia was the very first brand which screamed ‘Pakistan’ when it was launched seven years ago and will continue to do so. It is a brand which will proudly carry with it the sentiments of the women living in villages through their proud crafts.”
Published in The Express Tribune, May 7th, 2011.