Fahad Mustafa and Mehwish Hayat-starrer 'Load Wedding' to release on Eidul Azha
Announcement comes with a traditional mithai ka dabba
SCREENGRAB
Ladies and gentleman, bring out your calendars and save the date for the biggest wedding of the year! Yup...Nabeel Qureshi and Fizza Ali Meerza's next venture - Load Wedding - is all set to release around Eidul Azha, later this year.
The film will feature Fahad Mustafa and Mehwish Hayat as its lead pair. It seems like the on-screen couple from Qureshi and Meerza's last project Actor In Law has now become the secret ingredient to their recipe for success.
The announcement of Load Wedding comes in with a different flavour as well. A couple of motichoor ladoos packed in a very mehndi-style basket left us thinking that it could very easily be a wedding invite.
What gave it away was the little note dangling from the hem, that read the name of the movie.
The tiny card read, "Save the date. Preparations for the most talked about wedding with a desi tadka have officially begun! Load Wedding coming to your cinemas on Eidul Azha, 2018."
In early January, the invites premiere invites for Parchi broke the norm of plain poster-like pamphlets. Gun cutouts with the date, time and venue gelled perfectly well with the theme of the movie. Load Wedding has taken that tactic in one step further. Now that's one way to up your game in the movie business.
Qureshi and Meerza have always managed to send a message across with some comic dialogues - highlighting the issues in the society. Their debut, Na Maloom Afraad followed by Actor In Law was a clever, yet playful take on words. Load Wedding does the same, hinting at the issue of load shedding that have kept the country in darkness for a really long time. Or it could be showing the dark side of weddings in Pakistan - who knows?
https://www.youtube.com/watch?v=ZkCp1QXO2gc
While the film announcement took us by surprise, we're hoping that Load Wedding manages to do the same with their content.
Have something to add to the story? Share in the comments below.
The film will feature Fahad Mustafa and Mehwish Hayat as its lead pair. It seems like the on-screen couple from Qureshi and Meerza's last project Actor In Law has now become the secret ingredient to their recipe for success.
The announcement of Load Wedding comes in with a different flavour as well. A couple of motichoor ladoos packed in a very mehndi-style basket left us thinking that it could very easily be a wedding invite.
What gave it away was the little note dangling from the hem, that read the name of the movie.
The tiny card read, "Save the date. Preparations for the most talked about wedding with a desi tadka have officially begun! Load Wedding coming to your cinemas on Eidul Azha, 2018."
In early January, the invites premiere invites for Parchi broke the norm of plain poster-like pamphlets. Gun cutouts with the date, time and venue gelled perfectly well with the theme of the movie. Load Wedding has taken that tactic in one step further. Now that's one way to up your game in the movie business.
Qureshi and Meerza have always managed to send a message across with some comic dialogues - highlighting the issues in the society. Their debut, Na Maloom Afraad followed by Actor In Law was a clever, yet playful take on words. Load Wedding does the same, hinting at the issue of load shedding that have kept the country in darkness for a really long time. Or it could be showing the dark side of weddings in Pakistan - who knows?
https://www.youtube.com/watch?v=ZkCp1QXO2gc
While the film announcement took us by surprise, we're hoping that Load Wedding manages to do the same with their content.
Have something to add to the story? Share in the comments below.