KARACHI: LADIESFUND gathered 150 female professionals and entrepreneurs, representing the pharmaceutical, medical, financial, multinational, art, fashion and beauty industries, as well as several students and young professionals, to network, showcase and observe the work of small to medium-sized enterprise artisans and to raise funds to educate deserving girls.
“Young female entrepreneurs from across the nation were given an opportunity to showcase their artisan initiatives at the #LFGNO Creative Women of Vision showcase presented by Butterfly [a sanitary napkins company],” said LADIESFUND President Tara Uzra Dawood.
The women commemorated this year included Rubina Kausar from Zed Mars, Anjum Rana from Tribal Truck Art and Sara from Sara’s Henna. Also showcased at the event was catering by M’s Kitchen, an emerging food entrepreneur.
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The event was held to bring together career-oriented females to strengthen a the community of working women in Pakistan. LADIESFUND’s partnership with Butterfly also brought forward a health awareness message for women.
Artist Amin Gulgee made a special appearance at the event and spoke about the importance of women supporting each other. Choreographer and public relations professional Hasan Rizvi also stopped by to kick off the celebratory elements of the event. Rizvi judged and presented the best dressed prize at the event which went to Nighat Shaida, one of the owners of Scentsation. She was given a special spa package from Allenora Spa and Salon. Akbar Chaudhary, a comedian, made a late appearance to entertain the guests. His brand of humour and appreciation for male and female differences provided additional charm to the event.
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During the event, a lively dance party sponsored by FM91 was organised as well. FM91 is a radio station run by Sara Taher Khan, another inspiring female entrepreneur.
Engro Foundation also supported the cause and Careem partnered not just as a travel partner but to ensure safety of the female guests. Furqan’s Make-Up Studio and Salon was the beauty partner, Nestlé was the beverage partner and Scentsation, Tay Craft Solutions, Food For Your Face by Firefly and IF Designs were guest appreciation partners.
All funds raised from the night went to educating deserving girls in Lahore as part of the Educate a Girl project, which aims to educate one million girls globally - including 1,000 in Lahore - in partnership with Facebook as well as several consulates, the Hashoo Group and a host of local and global supporters, partners and donors. Educate a Girl has educated 1,000 girls in Karachi, 1,250 girls in Lagos and is currently fundraising for Lahore, Casablanca and Istanbul. This multi-award winning initiative has been recognised by the World Bank as top 2% of women-led initiatives in the Middle Eastern North African Region.
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