KARACHI: Pakistan International Airlines (PIA) has prepared a new business plan to improve its service delivery and revenue and has also started implementation of this new multi-tier and profitability driven business model.
This was stated by PIA CEO Dr Musharraf Rasool Cyan in a briefing to the National Assembly’s Standing Committee meeting on Wednesday.
The panel was informed about the current position of the implementation of the new business model, which will encompass features about full service, low cost/ high baggage, Hajj/Umrah, religious movements and group tours and charter business.
Cyan said other measures to improve the financial position of the airline include route rationalisation, which includes capacity addition on profitable routes and closing non-viable routes. Improving customer experience and satisfaction, restructuring of sales and marketing and complete digital transformation are also part of this newly adopted business model, he added.
Published in The Express Tribune, September 28th, 2017.