Pakistan’s biggest rock star, Ali Zafar, joins team iflix

The content-on-demand streaming wars just got more interesting

Ali-Zafar joins hands with iflix

iflix, the world’s leading entertainment service for emerging markets, welcomes one of Pakistan’s most celebrated artists, the multi-talented Ali Zafar, as partner and ambassador.

His groundbreaking music career - from his mega hit Channo, that broke all regional musical boundaries to his iconic Coke Studio singles - has made him the nation’s heartthrob. In addition to numerous awards for his musical achievements, Ali set a precedent by being the first-ever Pakistani star to feature as one of Bollywood’s leading men. Since then, he has enjoyed international acclaim and commercial success in both music and film as one of Pakistan’s leading entertainment icons, paving the way for Pakistan’s artists to build international careers.

As a key adviser to the company, Ali will give iflix a boost in its plans for huge local content polls. These will target local movies and original programming.

iflix brings together highly influential local and international leaders from the entertainment industry to drive strategy, growth and development. To that end, Ali joins some of Asia’s top celebrities including Malaysia’s Maya Karin, Sazzy Falak and Afdlin Shauki, Philippine’s Karylle Tatlonghari-Yuzon, Iza Calzado, JM Rodriguez, and Ruffa Guttierez, Thailand’s Jeab – Sopidnapa Chumpanee, Aom – Phiyada Akkraseranee, Jeab – Lalana Kongtoranin, Note Panayanggool and Paule – Ponphan Sittinawawit, and Indonesia’s Ashraf Sinclair and Bunga Citra Lestari, bringing together a combined social media following of over 60 million fans.

Farees Shah, iflix’s Pakistan General Manager commented, “It is a tremendous honour to have Ali join us as a shareholder. Now, combined with our celebrity partners in Malaysia, Philippines, Thailand and Indonesia, we have unquestionably one of the strongest networks in the entertainment industry both in Asia and internationally.”

The app is quite user friendly.

“iflix has a done a phenomenal job in revolutionising the way emerging markets consume entertainment. I am honoured to join the iflix family, and I look forward to working closely with its talented team to bring something completely fresh to Pakistan’s burgeoning and exciting entertainment industry”, Ali added.

Now available to over one billion consumers across 22 territories in Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. It offers consumers a vast library of top Hollywood, Asian and Middle Eastern regional, and local TV shows and movies, including many first run exclusives and award-winning programs. Each subscription allows users to access the service wherever and whenever they want on up to five devices, including phones, laptops, tablets, and television sets.

For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Either visit the site, or download the app from the Google Play or Apple App Store to register.