Did the new fashion week in town make the cut?

Designers showcase ready-to-wear collections for Spring/Summer 2017 on day one of first ever QMobile Hum Showcase

The QMobile Hum Showcase has taken Karachi by storm, attempting to raise the bar for similar shows across the country. The three day fashion extravaganza included some of Pakistan’s most illustrious and sought-after designers and their latest ready-to-wear, luxury collections for Spring/Summer 2017 - but did they ace it?

Here’s a low-down of who showed what on day one of the prestigious event.

Designer: Nomi Ansari
Collection: A Night in Paradise

PHOTO: PUBLICITY

The collection had Nomi’s distinct style, infused with the exuberant lushness of a tropical paradise. It featured fringes and plumes of feathers which were handcrafted exotic birds, cockatoos, leaves and flowers combined with rich tartan and graphic patterns. The colour palette comprised yellow and monochrome themes - with details such as peplums, voluminous skirts, monochromatic yellow embroideries and classic men’s suits.

Designer: Wardha Saleem
Collection: Mon Amour-Babushka, My Love

PHOTO: PUBLICITY

With this collection, Wardha took us on a journey through provincial Russia. The inspiration was taken from the iconic Babushka Nesting dolls and the designer incorporated striking Russian folk and floral motifs through intricate embroideries, patch work and custom made prints on pure silk, raw silks and organza. The shoes were customised with Babushka doll heads as heels - all while experimenting with the transcendent craft of basket-weaving. Flowing pants, dresses and tops made for for very contemporary look.



Designer: Jazib Qamar
Collection: Bizarre

PHOTO: PUBLICITY

Jazib’s menswear was bold and multi-seasonal. The chemically-coated denim had a myriad of innovative washes in hues of black, silver and grey, with experimental silver hand-embroideries. Bizarre included heavy metal, rockstar and Mad Max-inspired jackets with artisanal embroidery and breeches with steel zips. The edgy collection made a statement with metal fashion accessories.

Designer: Inaaya
Collection: Tabeer

PHOTO: PUBLICITY

Naushaba Brohi’s latest collection Tabeer was inspired by dreams of different kinds, such as daydreams, lucid dreams, recurring dreams and even nightmares and their interpretations. The outfits had practical silhouettes, which included jump suits, flowing tops, long dresses and high-waisted pants. With an overall colour scheme of white or black, Tabeer turned out to be quite a wearable collection.

Designer: Faraz Manan
Collection: Mirage – Luxury Resort Couture

PHOTO: PUBLICITY

The collection was inspired from Arab architecture, interiors and culture. Faraz made sure to blend European touches into his ensembles via embroideries and silhouettes. Glamorous ball gowns, heavily embroidered jump suits, crystal encrusted tops and pants stole the show. We saw interesting shapes, metallic hangings and signature fringes with bold necklines and combinations of flowing, tapered and edgy silhouettes. The designer stayed true to his signature colour palette of nudes, golds and grays with delicate embroidery, applique and cutwork.



Designer: Munib Nawaz
Collection: The Phantom

PHOTO: PUBLICITY

The Phantom paid tribute to old school chivalry in today’s modern times. It had a colour palette that was dark, included maroons, blacks and grays. Munib failed to bring anything exciting to the ramp though. There were very basic men’s suits, jackets and trousers which varied in lengths.

Designer: Grazia Pakistan (Deepak & Fahad and Momina Teli)
Collection: Deception

PHOTO: PUBLICITY

Deepak & Fahad created a collection which laden with intricate hand embroidery, digital prints, screen prints and patch work. The monochromatic shades were used on trousers, tops and jackets. Momina’s ensembles, titled Iris, were modern and wearable. The collection was fusion of maxi dresses, kimonos and caftans in black, white and nude.

Designer: Al Zohaib Textiles (Christina Senter)
Collection: Dedicated to Women

PHOTO: PUBLICITY

The collection was a bridge between Italian fashion and a more eastwards, Mediterranean style. It was an interpretation of Master Maurizio Boscheri’s art work, in the form of skirts and straight lined and shaped dresses and jump suits in colourful silk trims. Interestingly, Christina incorporated Swarovski crystals and printed the paintings on fabrics, which was done by Al Zohaib textiles.

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