World Bank to impart skills to businesswomen

Will finance a programme that will enhance business efficacy

FAISALABAD: The World Bank is going to launch a programme for enhancing professional skills of women entrepreneurs of Faisalabad, announced Haniya Muddasir, Project Manager, during a visit to the Faisalabad Chamber of Commerce and Industry (FCCI) on Friday.

She acknowledged that Faisalabad was growing at a fast pace, but its development could be further incentivised by involving female entrepreneurs in business as well as industrial activities.



Muddasir added under the World Bank-funded programme, experts would educate female entrepreneurs about how to enhance effectiveness and efficacy of their businesses.

Women entrepreneurs would be educated on modern scientific lines about undertaking and enhancing their businesses by providing them a comprehensive facility of networking with their clients and customers, she said.

In this connection, two directors of the World Bank would visit Faisalabad on March 15.

“They will visit the University of Agriculture Faisalabad in addition to conducting a workshop for female entrepreneurs in the Faisalabad Chamber on the same day,” said Muddasir.

“Women are an integral part of our society; according to the available population record, the female ratio is gradually increasing.”

Faisalabad being an agriculture-based economy has a sizeable female population that takes part in the country’s economic activities.



A large number of women are running their own businesses, but they have no effective platform to highlight the issues and challenges.

Published in The Express Tribune, March 4^th, 2017.

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