FAISALABAD: Despite having a huge potential of producing good quality flowers, Pakistan’s floriculture share in international market is negligible owing to ill-planning and lack of awareness among the growers.
This was said by University of Agriculture, Faisalabad Vice-Chancellor Prof Dr Iqrar Ahmad Khan. He was addressing the inaugural session of International workshop on ‘Diversification in Floriculture’ which was organised by the Institute of Horticultural Sciences at Distance Learning Center the other day.
He said, “Investment in the floriculture sector can get huge profit by making the product value-added.” He added, “We have to choose a flower which can become our identity globally.” He maintained, “Flowers are the symbol of love. The wave of hatred and terrorism can be defeated by promoting flowers in our lives.”
The vice-chancellor pointed out changes in lifestyle and better standards of living will help boost up the requirement of the floriculture products. The floriculture industry will provide employment to labour at a massive scale. He stressed upon the need to promote floriculture to get foreign exchange.
On the occasion, John Dole from NC State University, USA briefed the participants about the modern trends in floriculture.
Faculty of Agriculture Dean Dr Muhammad Amjad said the industry would help alleviate poverty. He said most of our country’s population was associated with agriculture sector and poverty alleviation was directly linked to it. He lamented farmers community had been using the traditional way of farming.
Published in The Express Tribune, March 3rd, 2017.
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