The ‘king of colour’ — Nomi Ansari launched his first ever lawn collection on March 16 at Dynasty near Two Swords in Karachi.
Ansari’s Lawn Prints, Spring/Summer 2011 collection features 14 prints, each available in two colour wayes, priced between Rs2,450 and Rs3,950.
Talking to The Express Tribune, Ansari said: “I was planning to do lawn for the past three years but kept procrastinating. About 11 months ago, I finally took the step and here I am.”
Ansari further said: “I want people to see and feel the fabric. I have used 100 per cent Pima cotton of Pakistan, and with most of the suits, we are offering Chiffon dupattas.”
Speaking about his design philosophy, Ansari said: “I do have a signature style and it can be seen in these lawn prints. It’s been done the same way with motifs and embroidery that make it look a little different from the rest.”
“There is a vast spectrum of colour in the prints and the collection caters to all ages, young and older people alike,” said Ansari.
Spotted at the event, wearing Nomi Ansari’s lawn prints, were models Tooba Siddiqui, Rubya Chaudhry and Nadia Hussain. Tooba Siddiqui, the brand ambassador of Nomi Ansari Lawn Prints, said: “I modelled for all the lawn prints for the catalogue, each design is special to me, my summer wardrobe is taken care off!”
Seen at the event were Noor and Savera Nadeem. When asked about the collection, Nadeem said: “While, just looking at the collection, I feel I should have every single one of these. It is that splendid.” Model and VJ Anoushey Ashraf said: “I really like the collection though I need to see the entire lot of it.”
Ansari has been a hot favourite for many female celebrities, more often than not it is his garments that many are spotted in on many red carpets; thereby celebrity presence and endorsement was expected. His love for colour is almost attributed as his signature, even though he did a collection only in non-colour (black and white) to prove that his creativity was not limited. Coming back to the prints, sure, we all expected colour, that was clear with just one look at his billboards; what was surprising was the versatility of the prints. “There is certainly more to Nomi Ansari lawn prints spring/summer 2011 collection. You can style it and wear it, in any manner that you like to, not just shalwar and kameez, it goes beyond that, I believe so and that is why I love all the printed designs by him,” said model Rubya Chaudhry, contrary to what Ansari himself had to say,” lawn is something with which you have to keep the shalwar and kameez silhouette in mind.”
The exhibition continues till March 20, at Dynasty.
Published in The Express Tribune, March 18th, 2011.
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