PTDC says tourism business flourishing

Kalam was one of the top-visited places in the current season

APP February 21, 2017
A view of the Kalam Valley covered in snow. PHOTO: SHEHZAD KHAN / EXPRESS

ISLAMABAD: Pakistan Tourism Development Corporation (PTDC) Managing Director Abdul Ghafoor on Monday said that the tourism industry business has witnessed a 40% increase as the flow of tourists has been increasing during the current season. Ghafoor said PTDC motels in the northern areas and Murree have been doing good business due to the rush of domestic tourists from across the country. He said the PTDC was analysing the trend of the tourism industry and at the end of the season a detailed report would be issued for bringing further improvement. Ghafoor added that a similar situation was being witnessed in PTDC motels of others areas. He said Kalam was one of the top-visited places in the current season, adding that the location has all the qualities to be termed as top tourist destination in the country.

Published in The Express Tribune, February 21st, 2017.

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