Forging partnership: Danish envoy sees investment avenues

Two-way trade is improving, but it is not in line with real potential

FAISALABAD: Danish Mission Deputy Head Jakob Rogild Jakobsen has said that the trade volume between Pakistan and Denmark is improving, but it is not depicting the real potential and can be improved further as there are huge investment opportunities in Pakistan.

Exchanging views with members of the Pakistan Textile Exporters Association (PTEA) on Tuesday, Jakobsen said Pakistan was a huge market that offered excellent opportunities to Danish businessmen in various sectors, particularly the textile sector.

He noted that both countries had been enjoying historical friendship and traditional cooperation in many fields for the past many years, but more efforts must be made to further strengthen the ties by holding business-to-business (B2B) meetings, exchanging trade delegations and taking other such initiatives.



He stressed that Pakistan had great untapped potential that could be well utilised by cementing relationship between business communities of the two countries.

“There is a dire need for exploring the potential of trade and commerce at the bilateral level,” he said.

PTEA Chairman Ajmal Farooq called Denmark an important trading partner within the European Union, but said bilateral trade between the two countries was negligible which needed to be enhanced.

“There are many significant opportunities for Pakistani and Danish businesses to create long-lasting and highly valuable commercial partnerships,” he remarked.

Pakistani textile exporters have been traditionally concentrating on European and American markets and have built a good reputation in home textiles and made-ups, especially bed-linen.

“We feel it is right time to re-design the existing trade strategies to have wider and pragmatic cooperation in trade and investment. We want to build a new relationship focused on common business interests,” he said.

He underscored the need for frequent exchange of trade delegations, B2B interaction and establishment of display centres in both countries to further deepen the trade ties.

Published in The Express Tribune, February 1^st, 2017.

Like Business on Facebook, follow @TribuneBiz on Twitter to stay informed and join in the conversation.