LAHORE: The Indus Motor Company (IMC) formally launched its new variants in the commercial vehicle and SUV range, the Hilux Revo and Fortuner, at a ceremony held in Lahore Tuesday.
“To develop the Hilux and Fortuner, we took a radical approach to design, travelling across the world including Pakistan to observe and feel road conditions, drive patterns, traffic situations and listen to customers and dealers first hand,” said H Nakajima, Chief Engineer Hilux and Fortuner, while speaking at the launch.
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After exhaustive research and testing, we have developed the new Hilux and Fortuner, he added.
“The bigger tougher Hilux started from a new frame, an improved engine, new 6 speed transmission and a longer leaf suspension that offers more efficiency, stress free and comfortable drive.”
While commenting on the new launch, IMC Chief Operating Officer Ali Asghar Jamali said that Pakistan is one of the fastest growing economies in the region and that is a good implication for the auto industry.
“If the present optimism persists, we foresee the market touching 350,000 units of demand by 2025, and if new entrants step in; the demand may go up to 500,000 units.
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Talking about IMC’s localisation efforts, he said, “With continuous localisation, we not only save valuable foreign exchange for the country but also are able to offer our vehicles at much competitive prices. It is interesting to note that our cars, adjusted for dollar appreciation, cost less today than they did back in 1993,” added Jamali.
Published in The Express Tribune, December 7th, 2016.
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