7 most common foundation mistakes

Whether you’re going natural or totally glam, foundation should really be the base of your beauty. But this very important product, which is seemingly simple to master (just apply, blend, and go right?) really can be a tricky little devil! With so many options in formula, shade and method of application, it’s a wonder that any of us have perfected the art. Compiled from Teen Vogue, here is a list of seven common beauty blunders that must be avoided.

1.You’re not testing properly for a shade match

“The most common mistake girls make is not testing foundation in natural light and swatching on their wrist, hand, or arm before buying,” says makeup artist Kim Soane. “Always test for your shade on the side of your face, between the nose and the side of the cheek, since the face is so rarely the same colour as the rest of your body.” It is advised to test three samples that range from lighter to darker and the correct one will disappear into your skin.

2. You’re using the wrong formula for your skin type

Formulas play a key role when it comes to choosing the right type of foundation. If you have dry skin, a more radiant finish will keep you hydrated all day long, whereas a semi-matte finish is ideal for combination skin. And if you’re oily, matte products will ensure shine-free wear. If you don’t follow these guidelines, your complexion won’t look its best. For example, choosing a creamy foundation on oily skin may cause clogged pores or acne. On the flip side, matte formulations can make dry patches on the skin appear more prominent.

3. You’re not switching up your shade seasonally

Once you settle on the perfect foundation, it can be hard to let it go. But in all likelihood, your face doesn’t stay the exact same colour throughout the seasons, no matter how often you use sunblock. Summer sun tends to warm up our complexions while winter’s gloomy weather leaves us with a touch of pallor. The best solution is to stick to the fairer shade, but mix it with liquid luminiser that contains golden tones.

4.You’re using the wrong tool

“I use a synthetic foundation brush and finish off by setting it with a damp makeup sponge,” says makeup artist Neil Scibelli. “This combination ensures even coverage and an airbrushed finish. Never use your fingers to apply foundation. They can retain bacteria, dirt and oils which you don’t want to spread all over your face, especially if you have acne. Using a foundation brush will help properly distribute your product and leave your complexion flawless. To prevent acne or oils from spreading, make sure to clean your brushes every two weeks.

5. You’re too liberal with your powder

Gone are the days of setting your foundation with a tinted powder. It’s no secret that this process tends to look heavy and cakey but how’s a girl supposed to keep her hard work looking fresh throughout the day. Thankfully, the beauty shelves now offer a variety of translucent powders that undetectably set completed makeup. On top of locking down your look, these powders are perfect for beating shine.

6.You’re stopping at the jawline

There is no worse beauty sin than a visible foundation line at the jaw. Properly blending is the key to a natural look and you should always ensure that you concentrate your foundation in the center of your face, blending outward and then sweeping the excess product down the jaw and neckline. Use a fluffy, rounded foundation brush to buff product right into the skin.

7. You’re doing too much

The perfect foundation covers all of your flaws without looking like makeup. You’ll know that the formula and shade are perfect for you when it absolutely disappears onto your skin. But how can you predict a product’s finish? You can tell a lot by how something sits on your skin after it’s been applied; anything that looks or feels heavy is only going to look and feel worse on your face. Go lighter on your foundation formula and follow up with concealer only where you need it. The finished look will be fresh and natural.

Published in The Express Tribune, November 26^th, 2016.

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