PLBW 2016: Bank Alfalah announces Rising Talent award

Designer Mariam Amjad receives cash prize of Rs0.5m at closing of event

KARACHI: Out of the three young designers who showcased their dazzling collections while contending for the Bank Alfalah Rising Talent Award on the opening day of PLBW 2016, Mariam Amjad was declared the new Bank Alfalah Rising Talent at the event’s closing.

According to a press release, Amjad received a cash prize of Rs0.5 million from Bank Alfalah Special Assets Management Group Head Bashir Ahmed Sheikh.

The other two contenders of the Bank Alfalah Rising Talent Award included Sara Naqvi and Amina Naeem who exhibited their talent through collections that reflected their unique approach to the art of bridal couture. The new Bank Alfalah Rising Talent was announced amidst the sorority of fashion lovers and designers who made up the audience of the sparkling event.

“The Rising Talent platform does complete justice to our promise of ‘the way forward’,” said Sheikh, while sharing his thoughts. “The sole purpose of putting this initiative in place was to empower the Pakistani society by identifying and nurturing the incredible young talent this country has. I congratulate Mariam Amjad on becoming the newest Bank Alfalah Rising Talent in fashion and believe that this platform will prove to be a launch pad for a very successful future that awaits her. Since its inception, Bank Alfalah Rising Talent has been creating stories of incredible success and today marks the continuation of that very tradition,” he added.

The program aims to motivate, inspire and recognise young and upcoming talent in the country and provide them with opportunities.

Published in The Express Tribune, October 9^th, 2016.

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