Chal Mele Noon Challiye marks Zahoor’s return to Coke Studio. PHOTO: PUBLICITY
He has been riding high on the success of the song and plans to keep the momentum going. “I always give my very best to every performance but this song is particularly special to me,” says Zahoor. “This time around, I have received appreciation from not just a specific class of Sufi music fans but even from those residing in remote villages of Pakistan. That is testament to the reach of Coke Studio. I would surely love to be on the show again, as long as I have to sing Sufi poetry only.”
A resident of Chungi Amar Sadhu area of Lahore, Zahoor keeps himself busy with his own musical group that includes various folk instrumentalists. Despite his age and pressing health issues, the Aik Alif singer feels at peace, knowing his work is being received well. “What I am happiest about is that not only does Coke Studio promote local talent, it also gives priority to Sufi music. For instance, the instruments they use are mostly modern but I am also allowed to use the ektara, which is my identity,” states Zahoor.
His tours have given him exposure to music from around the world and helped improve his understanding of world music. “I have learnt from my travels that countries across the globe have proper departments and societies focused on reaping fresh talent and creating opportunities for their artists.”
Unfortunately, things are still a tad bit slow, here in Pakistan. “In our country, I have noticed that people are very quick to criticise without looking into a matter properly. Yes, I have been singing since childhood but it would be wrong to say Coke Studio did not propel me into the limelight.”
Interestingly, Zahoor did not choose to pursue music himself. On the contrary, it was an order bestowed upon him by a venerated figure, through a dream he had in his childhood. “He ordered me to take up the ektara and start singing. I have dedicated my whole life to following that order. Even now, when my health is not in the best of conditions, I still visit shrines and play at events as it is part of my duty.”
Despite Zahoor’s dedication, there are many who criticise the musician for having compromised on the spiritual side of music following his Coke Studio appearances. “Contrary to what people have been saying, popularity and commercial music ventures have not changed me. My fellow musicians and I still pour heart and soul into our work and seek no rewards,” says Zahoor. “Besides, I have never shied away from imparting my wisdom. A number of people who came to join the group — including my own sons — were taught the craft by me.”
Published in The Express Tribune, September 22nd, 2016.
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