KARACHI: Designer Munib Nawaz has decided to expand his business venture, opening his fourth outlet in Pakistan in the city of Sialkot.
While talking to The Express Tribune, Nawaz gave out finer details about why he opted for Sialkot, “Sialkot is the sporting capital of the country and this time round (my brand) has expansion designs — hence, the city is first in line and I intend to follow it up with outlets in Gujranwala and Lahore,” says Nawaz.
At the new outlet in Sialkot, Nawaz plans to stock his men’s wear line under the bracket of “contemporary formal” which includes sherwani’s and a kurta shalwar collection, while the contemporary casual collection entails tee shirts.
Apart from all the hype that the Sialkot shop opening has created, Nawaz also plans to take forth his passion for Karachi and launch a spring/summer line called Strange Sort of Happiness. The designer comments saying, “This will be a men’s wear line of course, all I can say is that keeping the current situation of the country in mind, I hope everybody is at least trying to be happy.” In this collection, the designer plans to use “very strange, hot colours and move away from the regular grey and black”.
However, the designer knows no bounds as he is set to plunge full on women’s wear collection by the end of the year and aims to target the main cities of Karachi, Lahore, Sialkot and Islamabad.
The Munib Nawaz brand started off in 2004 with the designer’s private collection and became an object of commercial aspiration in 2007.
Published in The Express Tribune, February 5th, 2011.
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ