"The carnival turned out to be a big hit when it managed to magnetise an audience of more than 1,200 people belonging to all fields of life, returning life to the city of lights," said Ali. "This micro movement of sharing happiness has extended recognitions in all spheres of society, becoming the talk of the town," he added. "In an attempt to connect fun with welfare, these young and vibrant individuals have unarguably given their life to something better than themselves." Thandaa Maza is a media management project by students of Szabist under the leadership of Ali in an attempt to revitalise flagging public relations initiatives.
Published in The Express Tribune, April 16th, 2016.
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