The vault: Sana Hafeez Sheikh

PR manager at Sana Safinaz unlocks her vault


February 14, 2016

Sana Hafeez Sheikh, the official brand representative of Outhouse Jewellery in Pakistan and designer, stylist, and PR manager at Sana Safinaz, unlocks her vault.

How and when did you get interested in jewellery?

As a child, I admired the beautiful and intricate vintage jewellery worn by my mother and aunts. By the time I was in college, I had started borrowing my mother’s pieces and cherished wearing them. I have been an avid collector of statement costume jewellery ever since, which is how I discovered Outhouse. I fell in love with the brand and acquired multiple pieces from their collections. That’s when I knew I wanted to be involved in bringing the Outhouse Jewellery brand to the Pakistani market.

What are your favourite pieces of jewellery and where did you get them?

I inherited an heirloom from my grandmother. It is a flawless emerald and diamond handcuff, set in 24 karat gold. Her jeweller made the piece during the post-partition period, using special tools and craftsmanship to create the intricate design. It truly is a showstopper, as you don’t see workmanship like that anymore. Whenever I wear it, people notice it immediately. It’s absolutely gorgeous!



Is there a piece you are emotionally attached to? Tell us how you acquired it?

My beloved little sister Rooha had a silver ring with her name carved into it in Arabic script. When she passed away it was sent to us along with her other belongings in a bag. I just knew I had to keep it. I hold the ring and her precious memory close to my heart forever.

Is there anything on your radar that you want to get in the future?

I have my eye on my mother’s diamond string, I can’t wait to inherit it.

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