Khaadi

The Catwalk Cares fashion-show offered a vibrant mix of the old and the new

Initially slated for Eid, the event was indefinitely suspended after the tragic PIA crash and is now happening again

Looks like there's still hope for all the shopaholics post lockdown

Khaadi's CEO says: "As long as Khaadi exists, 14th August sales will go back to Pakistan."

It has also opened doors to its first standalone pret store in Lahore

The launch introduces the brand’s latest Winter Tales Collection

To commemorate the launch, Khaadi announced a flat 40% non-stop sale

Only a handful of the popular brand's thousands of workers registered with social security body EOBI

The song showcases people from different ethnicity, professions, casts come together to celebrate Pakistan

There is a long way to go before Pakistani consumers can influence production practices in the domestic market

A boycott of fruits was organised by people on social media to target the richest section of society: The fruitwalas

Brand continues to distance itself from protesting factory workers, saying they are instead employees of TexMark

Usman Ali was given two options by his employer: leave his job permanently for his exams or meet the production target

Demonstrations were held in Karachi and Lahore by the workers and activists

Our selection of the trendiest essentials this season!

Explore the incredible 20 year journey of Pakistan’s premium clothing and lifestyle brand