KARACHI: Khaadi, one of Pakistan’s retail and lifestyle brand, welcomes spring 2018 with its new unstitched collection, further divided into the Khaadi’s Tropical Escape collection and Khaadi ‘Classic’ unstitched collection. The new collection is now available nationwide on all Khaadi stores and online, stated a press release.
Synonymous with the name, the ‘Tropical Escape’ collection embodies freshness, colour and radiance. For this collection, Khaadi has introduced a bright and deep colour palette with a wide range of prints.
The unstitched ‘Classic’ collection is Khaadi’s signature product and is inspired by shades of spring, offering a wide range of versatile designs and displaying a mix of tribal sensibilities, deeper tones, floral patterns and tranquil hues.
The opening of Khaadi’s new standalone store at MM ALAM Road Lahore is another bench mark for the brand and is testament to its sustained commitment. To this end, the store features Khaadi’s signature layout with an architectural and aesthetic fusion of design elements from the East and West.
Today, Khaadi has over 40 stores, in high streets and malls alike, present at almost every notable location in Pakistan. Khaadi is one of the very few Pakistani fashion retail brands to successfully establish a global footprint with stores in the United Arab Emirates, United Kingdom and Qatar.
The brand was first established by Founder and Chief Executive Officer Shamoon Sultan in 1998 and has grown to be part of the fast fashion map in Pakistan and abroad. Khaadi’s products are instantly recognisable for their high street fashion sense and global ethnic inspiration.
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