Pamela Anderson boosts ‘Bigg Boss 4’ ratings

Published: November 19, 2010

Pamela Anderson’s arrival in Mumbai saw a huge media contingent descend on the airport. PHOTO: AFP

NEW DEHLI: Former “Baywatch” star Pamela Anderson, who joined “Bigg Boss 4” on Tuesday night, has boosted the Television Rating Points (TRPs) of Colors TV’s reality show. Since she has joined the show, Anderson has been trying everything Indian including clothes, food and Bollywood dances.

The recent episode featuring two sensational developments – Anderson’s entry and a heated argument between contestants Dolly Bindra and Sameer Soni – ended up generating a rating of 4.8, according to data provided by overnight television viewership tracker Audience Measurement and Analytics.

It is the highest TRP for the show, beating the 3.6 rating for the launch episode as well as the 4.4 rating garnered by the Sara Khan-Ali Merchant wedding episode.

Anderson, popular for her sex appeal, will be part of the show for three days. The 43-year-old caused a lot of excitement for the housemates when she entered and greeted everyone with a “Namaste”.

Anderson’s appearance preceded a great deal of drama. Soni and Bindra, who have now been evicted from the show, were on the verge of a physical fight owing to a verbal fight between Dolly and Shweta Tiwari.

The Hollywood celebrity is the first American citizen to be invited to “Bigg Boss”, the Indian version of the international show “Big Brother”.  She has been reportedly paid INR25 million for her stint on the show.

The ongoing season of the show, being hosted by Bollywood star Salman Khan, has already been full of surprises with the choice of contestants, catfights, and a wedding.

“Bigg Boss 4” currently features Indian celebrities including actors Ashmit Patel, Manoj Tiwari, Shweta Tiwari, Sara Khan, model Hrishant Goswami and WWE wrestler The Great Khali. The show also stars Pakistani actor Veena Malik.

“Bigg Boss 4” is currently under the scanner of the ministry of information and broadcasting for its adult content. Earlier this week, the ministry directed Colors to move the broadcast timings of the show to a late night slot following complaints of vulgarity.

Published in The Express Tribune, November 20th, 2010.

Reader Comments (6)

  • Aamna Taseer
    Nov 20, 2010 - 4:05AM

    The entertainment media in Hollywood is in great anticipation of Pamela Anderson joins Big Brother 4; there are reports out there that talks between the management companies of Miss Anderson and Veena Malick’s agent are in progress for a new televion show called “East meets West” starring the two sex kitten who fight crimes in the Los Angles area of Comptom.
    With reality television making great media ratings and watching Venna Malick play the camera to her advantage the America viewing public love scandal laded stars like Venna and want her rewarded with lucrative offers the first of its kind offered to a Pakistani media star.
    Was Big Brother 4 a good career move for Veena Malik, you betcha ! You cannot buy such negative press to catapult your career to the next median. Many Bollywood stars are in Hollywood productions, its a slow process trying to get a break in this competitive market but living a life of social controversies has helped Venna get into the spotlight. No matter what your
    feeling are towards Venna Malike she is paving the way for Lollywood stars to Hollywood. Recommend

  • Nov 20, 2010 - 8:24AM

    Such waste of money. Recommend

  • Nov 20, 2010 - 12:07PM

    Its new addition to enhance the interest rate of Big Boss as earlier so many views have lost their interest in bis show because no international and charming personality was included. Big Boss should do more to enhance the charm of the show so that viewers can enjoy.Recommend

  • Sheetal Sharma
    Nov 20, 2010 - 1:43PM

    The producers of Bigg Boss 4 sure have got brains. They know exactly when to get whom to soar their TRPs. If Dolly was not enough they got Pamela Anderson. and the response they are getting is huge. Their TRPs are saoring like anything. As soon as the clock ticks 9 people get hooked on to their TVs to find out what Pamela has to offer them today. Seriously no one would be complaining at all specially the youngsters.Recommend

  • Anwar
    Nov 20, 2010 - 3:17PM

    I am very happy that our own Veena Malik of Lollywood has gone to Bollywood and from there to Hollywood. This is an important lesson for all of us. The way to the world is through India.Recommend

  • Nov 20, 2010 - 8:09PM

    I’m seriously hell tired of the ET updates on Big boss……yawnsRecommend

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