Ahmed Rushdi: Remembering the voice of 'Ko Ko Korina'

Published: April 11, 2012

KARACHI: Twenty-nine years on, Koko Korina still reverberates in the hearts of Pakistanis thanks to Ahmed Rushdi – the man who changed the face of playback singing in Pakistan.

Rushdi’s unparalleled career kicked off as a presenter on Radio Pakistan, but his singing skills gained him prominence in the film world.

Better known as the “voice of Wahid Murad”, Rushdi was one of Pakistan’s first pop singers. His jovial and bubbly voice earned him the status of “chocolate hero”.

Rushdi sang more than 150 songs in 60 movies for Pakistani film actor Wahid Murad. Both icons ruled the Pakistani film industry in the 60s and 70s.

His fame was such that critics say the history of Pakistani film industry music will be incomplete without mentioning Rushdis name.

On the eve of 11th april 1983, Rushdi died of a heart attack. Twenty years later, the government of Pakistan conferred the Sitara-i-Imtiaz upon him.

Reader Comments (2)

  • Balma
    Apr 11, 2012 - 6:40PM

    I am traveling on Bandar Road to KeemaaRi today in a ghoRaa gaaRee !

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  • Mohammad Ali Siddiqui
    Apr 11, 2012 - 10:08PM

    Pakistan have many renowned singers, actors and artists who are equally renowned where ever people who understand Urdu languages lives around the globe.

    The dilemma is that when the artists perform, they are only appreciated by the audience and when they die, they are appreciated by the government.

    Thanks God that after 20 years of the death of Ahmed Rushdi, government of Pakistan conferred Sitara-i-Imtiaz.

    Very strange situation.

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