Claws out: Women battle it out at Sapphire's 50% sale
Embellish it all you want, it will still be ‘lawn’, stop making it unaffordable!
One of the women is shoved by the other, who pushes back in retaliation. Screaming, hair swinging wildly, dupattas on the ground, hangers flying; it was a sight right out of the Fight Club.
At one point, one of the women almost slipped and dropped her prized possession, but with a heavy thrust she caught the other woman off guard and snatched her jora right back from the ground.
One brave soul ventured into the ring and managed to pull the two women apart and salvage the situation.
Speaking about it Natasha Salim, Marketing Head of Sapphire said, “Today was our anniversary sale, at Dolmen Mall Clifton. It kicked off our birthday celebrations. Oh, yes Sapphire just turns one years old over this weekend. It has been 365 days to our first launch in Karachi.”
Although Saleem is unaware of what actually triggered the fight, she says, "How people behave we can’t really comment on that. With our customers we don’t hold a parent-children relationship. These women you see fighting in our store (in the video) are not the Sapphire staff members. Our staff members are particularly very efficient.”
But, on the same note, she informs why should one create a hype about it, “rather than by embarrassing somebody,” via talking about this upsetting deal.
Who wins the lawn war?
Watch the full fight that ensued at Sapphire's store:
https://instagram.com/p/-lT4HTRWX7/
A mob of people stood waiting outside the clothing store:
And the Sapphire frenzy wasn't just in Lahore, it was the same in Karachi and Islamabad:
https://instagram.com/p/-lT60un3Ut/
Many took to Twitter shocked by the cat fight: