Benefits Of Insurance: EFU launches campaign for rural Sindh
Usually farmers take loans for purchase of equipment, fertilizers and seeds and pay off these loans after harvest
KARACHI:
EFU Life has launched its rural awareness campaign titled ‘Choti Raqam, Bara Kamal’. The campaign aims at highlighting the importance of insurance in rural areas and providing them information about monitory protection offered by insurance schemes. This campaign is launched in 30 districts of Sindh and is planned to be expanded to other areas of the country as well. This campaign is part of the EFU’s broader ‘Life Main Kamal Karna Zaroori Hai’ initiative. Usually farmers take loans for purchase of equipment, fertilizers and seeds and pay off these loans after harvest. Only a few people keep in mind their long term interests like savings, post-retirement life and investments.
Published in The Express Tribune, November 21st, 2015.
EFU Life has launched its rural awareness campaign titled ‘Choti Raqam, Bara Kamal’. The campaign aims at highlighting the importance of insurance in rural areas and providing them information about monitory protection offered by insurance schemes. This campaign is launched in 30 districts of Sindh and is planned to be expanded to other areas of the country as well. This campaign is part of the EFU’s broader ‘Life Main Kamal Karna Zaroori Hai’ initiative. Usually farmers take loans for purchase of equipment, fertilizers and seeds and pay off these loans after harvest. Only a few people keep in mind their long term interests like savings, post-retirement life and investments.
Published in The Express Tribune, November 21st, 2015.