Pakistani company offers customised leather jacket at half price of top brands

Published: November 19, 2015
Tech in Asia
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PHOTO: TECH IN ASIA

PHOTO: TECH IN ASIA

The most successful artisanal goods startup to emerge from Pakistan is probably Markhor – after all it is the first company from the country to be accepted into Y Combinator. But there’s plenty more where that came from.

Earlier this year Esbee Cables banked on consumers’ love for leather to run a successful Kickstarter selling handcrafted iPhone charging cables. And now, Mont5, is the latest company to throw its hat in the ring.

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Mont5’s Kickstarter campaign is currently live and has already blown past its fundraising goal of US$18,000. Backers have several options to choose from but the main draw are its five tailormade, customized, premier leather jackets, all under US$400.

The startup draws its inspiration from the five highest mountain peaks in Pakistan and each jacket is named after a region straddling them. It’s not difficult to see why there’s interest in promoting handcrafted leather goods.

The sector contributes more than US$1.1 billion in value-added exports from Pakistan and there’s a large number of skilled craftsmen proficient in hand stitched products.

But the majority of sales in the leather jackets category are business-to-business, meaning consumers get a raw deal in the form of higher prices due to middlemen and taxes. That’s the opportunity Mont5 aims to target.

“Our goal for the Kickstarter campaign was to essentially drum up enough sales to help build a company,” Mont5 creative lead Fahim Akhter tells Tech in Asia. “But the response has been phenomenal and it’s helped us establish a brand outright.”

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Fahim says all craftsmen involved in stitching the jackets receive a fair percentage of the sale. If their company takes off then they’ll look into further incentives – such as providing the craftsmen with health insurance and higher premiums.

But for now the focus is delivering on their commitment – they’ve promised backers to deliver jackets by February 2016 and aim to stick to it.

This article originally appeared on Tech In Asia.

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Reader Comments (16)

  • Travis
    Nov 19, 2015 - 4:08PM

    The nineties are done and dusted. Who wears leather jackets these days?Recommend

  • antiq
    Nov 19, 2015 - 5:17PM

    @Travis:
    man are you serious? Leather JAckets? no body wears them? got to be kidding me. Recommend

  • Shakeel
    Nov 19, 2015 - 6:09PM

    @ Travis, walk into Zara you you might be suprised. Recommend

  • Nov 19, 2015 - 6:21PM

    @Travis:
    Leather Jacket is considered luxury item and MONT5 is trying change that perception.
    Who wears them ? Well all Hollywood stars would disagree with you on this :)Recommend

  • Adnan
    Nov 19, 2015 - 7:06PM

    Come out to Europe, you’ll find leather jackets everywhere during fall and early winter season.Recommend

  • Omer
    Nov 19, 2015 - 7:09PM

    There are top quality local brands, with shops in Pakistan, manufacturing and selling premium quality leather jackets well below the price of this start up (when cutting the middlemen one should be saving much more on the cost).
    makes one question the quality of background/fact checking needed to publish for a national newspaper.Recommend

  • SHAH
    Nov 19, 2015 - 8:48PM

    @Travis:
    Okay, so nobody in the 2015s’ and onwards wear leather jackets.. Right ??? Then just look at designers to start with; such as: Louis Vuitton, Gucci, Prada, Versace, Tom Ford, Armani, Dolce & Gabbana, Michael Kors, Givency, Boss, Burberry, Diesel, Ralph Lauren, Alexander McQueen, Fendi etc; are no fools and invest Billions in this product.. their front line product as icon of the designer. Maybe you need to do some study and come up to speed with the market trends and volume share of leather products including jackets; It is always beneficial to read, analyse and learn rather than just listen and react, without thinking; Recommend

  • just_someone
    Nov 19, 2015 - 9:28PM

    @Travis:
    Drop by NY someday…Recommend

  • bechari-awam
    Nov 20, 2015 - 12:00AM

    @Travis
    drop by California too. Every major mall is full of leather products especially jackets. If coming to bay area, I will personally give you a tour of Great Mall and take you to Wilson Leather ;)Recommend

  • Blah
    Nov 20, 2015 - 12:24AM

    I think leather jackets are the most iconic fashion wear for decades and must item in everyone’s wardrobe!Recommend

  • Arshad Hussain
    Nov 20, 2015 - 11:17AM

    Being a Karachi Wala, i love leather Jacket but never heard of winter in Karachi for more then 15 days (We name it winter the temperature between 18 to 21 degree) Recommend

  • Pak Soul
    Nov 20, 2015 - 3:37PM

    @Travis: They are hot and I love men in leather jacketsRecommend

  • zain
    Nov 20, 2015 - 4:51PM

    As with almost all other Pakistani startups, the fact remain that their focus is international market forgetting that Pakistan itself is a market of 200 million people(1% of which is 2 million). This is my concern and suggestion as well.Focus on your own country as well if you want to turn this into a huge success. i wanted to buy this but price is out of reach for even higher middle class PakistanisRecommend

  • Abid
    Nov 20, 2015 - 9:23PM

    I know another company Duveteux Leather offering half rates of premium sheep leather. They have lot of good variety. Recommend

  • MJ
    Nov 20, 2015 - 10:33PM

    I have been living in the US for the past 25 years. I have, like other fellow Pakistani’s, bought several leather jackets from Pakistan to support local industry as well as get a better price than what is found in US. I am not saying that this new brand is going to be sub-par but Pakistani leather jackets don’t stand a chance in the very cold weather that some parts of US have to offer. I have lived in such diverse climate cities as Boston (MA), Madison (WI), Houston (TX) and Irvine (CA) and even the most expensive jackets that I have bought (upwards of Rs. 20,000 more than 6 years ago) are not finished or chemically processed for extreme cold. I also ride motorcycles and none of the made in Pakistan products are of good quality. I can go buy a Chinese, Mexican or Canadian made leather jacket in US, pay less than what I would pay for a made in Pakistan jacket and it would serve me better. Pakistani tanneries need to become competitive with the international market in terms of processing leather. Hopefully this startup is going to provide good quality jackets but at $400 they better be.Recommend

  • Danish Ali
    Nov 21, 2015 - 8:17PM

    @Adnan
    I was also going to say the same. I am living in Germany and you (Travis) can come hear and see almost every loves wearing leather jackets. Brands like Napapijri, Louis Vuitton, Gucci,Givency, Boss, Burberry, Prada, Versace, Tom Ford, Armani, Dolce & Gabbana, Michael Kors,Burberry, Diesel, Ralph Lauren, Alexander McQueen, Fendi, Tom Rusborg, John Varvatos etc aren’t making these leather products especially jackets for no purpose. Recommend

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