LAHORE: A two-day property expo kicked off in Lahore on Saturday, attracting thousands of investors, brokers and developers.
Nearly all big developers of the country showcased their stalls in the expo. The exhibitors did not just consist of developers and agents, but also comprised established home management businesses including interior designers, architects, furniture retailers and energy solution providers. The expo was organised by Zameen.com, a property portal.
Khadeeja Talat, marketing executive of a housing society, considered the expo as a tool to promote the brand image of her company. “We are using this platform for branding our name,” she said. Interestingly, investors and brokers from other cities also visited the expo and their motive was to obtain information on various on-going and up-coming projects as they seek investment options
“Market players have now start realising the benefits of expos and this year the response from agents and developers was overwhelming”, said Zeeshan Ali Khan, Chief Executive Officer of Zameen.com.
Published in The Express Tribune, November 15th, 2015.